（原标题：Multinationals on China | Bain & Company's Richard Webster shows optimism about China's consumption）

南边财经全媒体记者 李依农  上海报谈

Editor’s Note: Since the reform and opening-up, China has undergone profound transformations, with foreign multinational companies playing a key role. As important participants, they have provided indispensable momentum for China’s journey toward high-quality development. Meanwhile, the global expansion of Chinese multinational enterprises has brought new energy to the nation’s growth. This year marks the 75th anniversary of the founding of the People’s Republic of China, we are launching the special coverage "Multinationals on China" to review the course of China’s high-level opening-up.

In an interview with SFC, Richard Webster, Partner and Head of Global Consumer Products at Bain & Company, expressed strong optimism about the future of China's consumer market. Despite recent challenges like increased competition and slowing demand, Webster emphasized that China continues to see growth in consumer volumes, reflecting the resilience of the market.

Webster also highlighted the growing trend of Chinese consumer goods companies expanding internationally. As these companies seek to tap into global opportunities, they bring innovative products and services to new markets, solidifying China's position as a global leader in the consumer sector.

洽商：于晓娜    

监制：施诗

连累裁剪：和佳

记者：李依农

制作：蔡于恬

新媒体统筹：丁青云 曾婷芳 赖禧 黄达迅

国外运营监制: 黄燕淑

国外运营实质统筹: 黄子豪 

国外运营裁剪：庄欢 吴婉婕 龙李华 张伟韬

出品：南边财经全媒体集团